comScore data on the smartphone market is in for May 2014. It confirms a trend that’s been playing out in countries like the US, Japan, Canada, Australia, Britain, and now China.

In mature smartphone markets, Apple’s iOS is gaining more and more marketshare. There are a number of reasons for this such as the nature of Apple’s sticky ecosystem, the desirability of their designs, the way Apple devices integrate with each other - and many more that can be endlessly debated.

But the data speaks for itself:

Top Smartphone OEMs
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.3 41.9 0.6
Samsung 27.0 27.8 0.8
LG 6.8 6.5 -0.3
Motorola 6.3 6.3 0.0
HTC 5.4 5.1 -0.3

Top Smartphone Platforms
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.1% 52.1% 0.0
Apple 41.3% 41.9% 0.6
Microsoft 3.4% 3.4% 0.0
BlackBerry 2.9% 2.3% -0.6
Symbian 0.2% 0.1% -0.1

The iPhone accounts for 41.9% of all smartphone sales in the US, making Apple the number 1 manufacturer.

iOS accounts for [funny enough] 41.9% of mobile platform share.

With the upcoming release of the iPhone 6 in September or October, Apple’s singular phone will continue to gain ground.

It’s amazing that one phone can hold so much marketshare compared to an entire platform(s) of competing devices.

Chris Marriott